This Cookies Policy explains how AV Equipment Rental (“we,” “us,” or “our”) uses cookies and similar tracking technologies on https://avequipmentrental.co.uk/. By using our website, you consent to the use of cookies in accordance with this policy.
What are Cookies?
As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer. Cookies typically contain letters and numbers that are placed on your device (computer, handheld, etc.) when you visit a website.
We use cookies to enable you to use this website and its functionalities. These cookies are strictly necessary if you want to use the website or specific functionality. We also use cookies to optimize the performance of our website in order to enhance your website experience (performance cookies); and cookies to better understand our website visitors, allowing us to improve our website, products, services and marketing efforts (analysis cookies).
This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.
In accordance with the applicable law, we will only place performance and analysis cookies if you have allowed us to place our cookies by ticking the relevant box in the Cookie Information Message (initially) shown on our website. This message may reappear at intervals, for example when the relevant cookie (‘Cookie Settings’, see below) is rejected or removed.
You may disable cookies via your browser settings. Please be aware that this may likewise affect the strictly necessary cookies which are indispensable for the functioning of this website. Consequently, parts of the site may not function correctly if you disable (all) cookies. Furthermore, without cookies, our ability to enhance your website experience will be limited. For example, the Cookie Information Message will keep on appearing and language will have to be chosen repeatedly. Another option is to adjust your browser settings to alert you when cookies are being placed.
The website http://www.allaboutcookies.org/ provides useful general information on cookies.
How we Use Cookies
We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.
Cookies and Tracking Technologies we Use
Where AV Equipment Rental talk about cookies and tracking technology on our websites we refer to the following:
Web Beacons
To help us better manage content we employ web beacons in emails that we send to our subscribers. Web beacons are tiny graphics with a unique identifier and are used to track the online movements of internet users. Unlike cookies, which are stored on a user’s computer hard drive, web beacons are embedded invisibly on websites. We use them in our HTML-based emails to learn which emails have been opened by recipients enabling us to gauge the effectiveness of our marketing campaigns.
Pixels
A pixel refers to the code that is placed on your computer in order to trigger a cookie. We sometimes use this methodology to allow us to deliver more relevant messages to you.
Log Files
We use log files to record events that occur on our websites. This may include, though not exclusively, the type, content or time of transaction made via your device. These audit trails allow us to analyse activities on our websites.
How and Why we Use Cookies and Tracking Technologies
Types of Cookies and how they are set
There are two types of cookies:
- “Session Cookies” – Stored temporarily in your computer’s memory while you are visiting a website and are deleted when you close your browser.
- “Persistent Cookies” – Stored for a set period on your computer and used to determine whether there has been any contact between us and your computer in the past.
There are two ways cookies set can be on our websites:
- “1st Party Cookies” – cookies that are set by the website domain (or belonging to a sub domain) of the website.
- “3rd Party Cookies” – cookies that are set by another website domain. (e.g. by one of our main technology partners or by an external web service).
Cookies Classification
We are categorising cookies set on the site by ourselves and our main technology partners into the following categories:
Category 1: Strictly necessary cookies
These cookies are essential, as they enable you to move around a website and use its features, such as accessing secure areas. Without these cookies, services you’ve asked for (such as access to secure areas) can’t be provided. These cookies don’t gather information about you that can be used for marketing or remembering where you’ve been on the internet.
Category 2: Performance cookies
These cookies collect information about how you use a website, for example which pages you go to most often and if you get any error messages from certain pages. These cookies don’t gather information that can identify you. All information these cookies collect is anonymous and is only used to improve how our website works. These cookies are not used to target you with online advertising. Without these cookies we can’t learn how our website is performing and make relevant improvements that could better your browsing experience.
Category 3: Functionality cookies
These cookies allow a website to remember choices you make (such as your user name, language or the region you’re in) and tailor the website to provide enhanced features and content for you. For instance, they can be used to remember log-in details, changes you’ve made to text size, font and other parts of pages that you can customise. They may also be used to provide services you’ve asked for such as watching a video or commenting on a blog. These cookies may be used to ensure that all our services and communications are relevant to you. The information these cookies collect cannot track your browsing activity on other websites. Without these cookies, a website cannot remember choices you’ve previously made or personalise your browsing experience.
Category 4: Targeting and advertising cookies
We use these to provide adverts on our sites that we believe are more relevant to you. Without these cookies, online adverts you encounter will be less relevant to you and your interests. We also enable some advertising partners to set cookies specifically to enable them to analyse advertising campaign performance.
The Cookies we Set
- Email newsletters related cookies
This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users. - Forms related cookies
When you submit data through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.
Third-Party Cookies
In some special cases, we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.
- Google (_ga; _gat; _gid) – This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website, where visitors have come to the website from and the pages they visited.These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page or read Google’s overview of privacy and safeguarding data https://support.google.com/analytics/answer/6004245
- From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
- As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
- The Google AdSense service we use to serve ‘advertising’ uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.
For more information on Google AdSense see the official Google AdSense privacy FAQ. - We use adverts to offset the costs of running this site and provide funding for further development. The behavioural advertising cookies used by this site are designed to ensure that we provide you with the most relevant adverts where possible by anonymously tracking your interests and presenting similar things that may be of interest.
- Several partners advertise on our behalf and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any bonus that they may provide you for making a purchase.
- We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Facebook (https://www.facebook.com/business/learn/facebook-ads-pixel), Pinterest and Twitter, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
Disabling Cookies
You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.
How do I Change my Cookie Settings?
Many web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website.
More Information
Hopefully, that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.
However, if you are still looking for more information then please fill in our contact form.